site:domainname
eg:
site:365andup.com
http://lmgtfy.com/?q=site%3A365andup.com
next we must aware of the key words of our website . when we dive in to the seo world people mention it over and over and again .key word may be one word or multiple words usually multi word key word referred as key word phrase .Actually key words are helps to connect your customers to your site.The scenario is something like this: people go online ; i mean to search engines like google and ask for service or information they want .so the ultimate intention is that kind of search must end up in you website .Every one assume they know all the keywords.But nobody knows the important keywords unless they do a analysis.If you don't do analysis two thinks will happen . first you really miss some important keywords which people rally search online. The second one is some of the keyword you think important are really not so you wasting time on words people not using.
so how to do keyword analysis:
What are keywords, and how people use them? Keywords, for lack of a better term, they are the way people think in a short format. People are inspired by ideas, they have questions. They just want to know something. And our behavior has changed dramatically in this age of search engines, because we have answers immediately at our fingertips. Keywords are the summation of people’s thoughts into actions on the keyboard. 91% of all adults go to a search engine nearly everyday in order to find information.
Ultimately, keywords are summation of people’s needs as they type them in to the search engine. They are also the ideas that people have. They may not be willing to act on those ideas but they want to know what’s out there, what is a good place to start in searching for information about a dispensary? Or an extraction machine. Also, just basic questions that come up throughout the day in the cannabis industry that need an answer. We have to learn what are the keyword insights in matching the phrases people use to the answers that they want.
We want to deliver to them the product, the information, or the ultimate goal of what they’re looking for based on the limited information they give us of what they type into that search box.
how Search engine works?
Of course, when we talk about developing a keyword strategy, the fundamental thing we need to remember is that all of this is dependent upon the search engines. The search engines are what provide the means to reach searchers. And so ultimately, we’re at the mercy of the search engine, in developing any type of keyword strategy. The only thing you can do is affect the search engines, and hopefully, in a way that’s favorable for you. Critical to this, is understanding how search engines work, and what it comes down to is that search engines need to access the information on your website In order to measure you properly to assess relevance.
Now, a fundamental part of how a search engine works is that it relies on a software program to visit your website and download the content that’s there. The software program we usually refer to as a bot or a spider or a crawler. It’s a couple different words that we use there. Ultimately, it’s the same thing because what a search engine does is they find your website through a link on another website. They’ll find a page through that link.
They’ll download that page and find links to other pages on your website. And then, they’ll request the rest of the pages that they find. And they’ll download them to the search engine’s server. This comes as a surprise to a lot of people but ultimately what the search engines are doing, is that they’re finding all of the pages on your website downloading them to a server. And then when you do a search for anything on a search engine you’re not searching the live internet what you are searching is the database.
The search engine with the ranking algorithm applied and then what you receive are the results based on all of the copies of websites that are contained in the database of the search engine. So our first issue in developing keywords is understanding that our architecture is a critical component. How well our website is built matters , because if our website is poorly built the search engines will not be able to access all of the pages on the website. We can do many things that can block them, but we want to make sure that the architecture is open.
When the search engine downloads the pages, they see the words in the code and content so that they can look and see what this website is about, what this page is about, and how it stacks up compared to other websites. The search engines will then deliver information based on how you search. The combinations of words used in the search box can also let the search engine determine what type of information you are looking for and then return results immediately based on that.
steps for keyword analysis :
first guess
write down word you think are important
ask around what terms do others think are important?
look at competitors websites look at their source code, especially the keywords meta tag
now you end up with a number of key word just analyse it using a key word analysis tool like google Google AdWords Keyword Planner tool.
now lets take a website and try to find out key words.
365andup this is a free tool which helps you to find out web site load speed and more ;
with the help of Google keyword plan tool i have ended up with the following key words
website speed test
google page speed test
web performance test
web page performance tools
website speed monitoring
free website performance test
test my website performance
these are my pick , based on low competition keyword i may be wrong ; there are may criteria to select a keyword ; i just simply followed one rule which is the keyword must be low competitioned and fine amount of searches .
to summarise ; in SEO two things are important one is what you tel about yourself in your site and what others are described about you in theirs .These are the most important things so you must ensure your site content is rich and well described and its won plenty of keywords in it. That part can handled by yourself ; the second important thing is you need lot of back links from other website ; this site could be blogs or forms or anything of that kind and must be related to your site and service you provided which means if you won a hosting related web site ; a back link from hospital related website or blog is useless or that not going to bother the search engines algorithm instead if you got a link from hosting related forms or blog is more important and valuable .When you place back links if you place it on a keyword that related to your website is more powerful than an click here link ; which means if you won 365andup.com i would suggest you to place the like something like this:
Get insightful <a href="365andup.com"> web performance test</a> results using 365andup - our advanced <a href="365andup.com"> online page speed test tool</a>.
instead of placeing linkg like this
a href="https://www.365andup.com/" 365andUP</a>
by doing this we allow the search engines algorithms to detect the site is something related to "online page speed test tool" and "web performance test" .
so when some one end up the same key words in the search box the search engine may shows our site .i would like to add this to here apart from back links ; links inside sites take in to consideration while running search engine algorithm .
these are important to seo ie keywords in you website and the back links . The other things are meta description , keywords in your url , domain name , image alts , provide location information in meta tag in order to show up in local search .
Comments
Post a Comment